Compare
What coaching software actually costs
Coaching platforms price by client count, so the bill climbs as your roster does — roughly $19–140/monthonce you outgrow a free tier capped at 1–5 clients. Everfit is free up to 5 clients and Trainerize is free for 1, so “expensive” isn’t quite the problem. The problem is that not one of them brings you a single client — and that is the part of the job that actually costs you.
| Platform | Cheapest way in | Free tier | With a real roster | Branded app |
|---|---|---|---|---|
| seven | $0 — always | Unlimited clients, free | Still $0members pay the subscription, not you | Native coach + member appno add-on |
| ABC Trainerize | Free for 1 client; $9/mo for 2 | 1 client | Pro from $23/mo (5 clients) up to 200; Studio Plus $248/mo | $169 one-time (Pro) |
| TrueCoach | $26.34/mo (5 clients) | None — 14-day trial, no card | $57.99/mo (20 clients) · $136.99/mo (50 clients) | Included from the $57.99/mo Standard plan |
| Everfit | Free forever, up to 5 clients | 5 clients — the most generous of the four | Pro from $19/mo ($16 annual) · Studio from $105/mo | Custom branding included in Pro |
| My PT Hub | $25/mo (3 clients) | None | $59/mo unlimited clients · $215/mo Ultimate | $95 one-time (white-label app is $145/mo) |
Pricing as of , taken from each platform’s own pricing page (linked above) and quoted at month-to-month rates. Prices change — click through and check us. Plans are priced by client count, so the figures shown at scale depend on your roster size.
The number on the pricing page isn’t the number you pay
Base plans are the beginning. Nutrition, automation, video coaching and payment processing are usually sold separately, and they stack. A Trainerize Pro coach who wants advanced nutrition ($45/mo), video coaching ($10/mo) and integrated Stripe payments ($10/mo) is paying $65/month in add-ons on top of the plan. Everfit’s meal plans are $39/mo, Autoflow from $29/mo.
None of that is a scandal — the software is good and it costs money to build. It is simply worth knowing that the advertised entry price and the working price are different numbers.
The cost nobody lists: finding the client
Every platform in that table sells you the same thing: a place to put clients you already have. The hours you spend posting, DMing, and chasing referrals to get those clients are the real expense of online coaching, and no line item on any pricing page touches it.
seven is built the other way round. Coaches pay $0 — no plan, no client cap, no add-ons. Members subscribe to seven, and seven brings them to a hand-picked roster of coaches. Coaches keep 100% of the personalized programs they sell, or 70% if we feature them. The membership is how we make money — coaches never pay it and never share it. Here’s the full math.
When one of them is the better choice
If you have five clients or fewer and just want a program builder, Everfit’s free tier is genuinely hard to beat. It costs nothing, it is good software, and you should use it.
If you run a studio with several trainers, Trainerize’s Studio tier and its integration ecosystem are more mature than anything we have. If you want unlimited clients for a flat fee, My PT Hub’s $59/month is a straightforwardly good deal. If you write a lot of programs and want a branded app included, TrueCoach is excellent.
seven is for coaches who don’t have a full roster and are tired of the fact that buying software has never once produced a client. If that isn’t your problem, buy the software.
Head to head
Questions
seven is free for coaches with no client cap. Among conventional coaching software, Everfit is free for up to 5 clients, and Trainerize is free for 1. Once you pass those caps, Trainerize starts at $9/month and Everfit Pro at $19/month.