About
Coaching software rents you a toolkit. seven doesn’t charge you rent.
seven is a fitness coaching platform that is free for coaches. Every other platform charges a coach by how many clients they have, so the bill climbs as the roster does. seven charges the coach nothing at any size and takes no commission on coaching — the coach sets their rate, is paid directly by the client, and keeps 100% of it.
seven at a glance
- What it is
- A fitness coaching platform built around real human coaches. Members subscribe to the app; coaches use the platform free.
- Cost to coaches
- $0. No platform fee, no setup cost, no monthly software bill, and no per-client tiers.
- What coaches earn
- They set any rate — no band, no cap — are paid directly by the client, and keep 100% of it. seven takes no commission on coaching.
- What members pay
- $19.99/month or $199.99/year, after a 7-day trial.
- How seven makes money
- The member subscription — 100% of it. Coaches never pay it and never share it.
- What 'featured' means
- A discovery placement: a featured coach’s profile is surfaced in the member app. It costs nothing and takes nothing — 2 of 3 coaches are featured.
- Status
- 3 coaches, 6 members as of July 2026. Coach signup is open; the member app is live on iPhone.
- Founded
- 2026, by Scot Humphreys — based in Bali, Indonesia.
- Available
- Worldwide.
Why coaches pay nothing
A coaching platform that charges by client count has its incentives pointed the wrong way. It gets paid whether or not you ever find a client — so it builds features, not demand. That is why a coach can pay for software every month and still spend most of their week doing marketing they never signed up for.
seven only makes money when members subscribe. So seven has to go get members — and then it has to keep them, which means the coaching has to be good. Our incentive and yours point the same direction: your roster full, your clients happy.
That’s the whole trick. The membership is 100% ours; the coaching income is 100% yours. Nobody is quietly taking a cut of the other. See the full earnings math or read why seven charges coaches $0.
Who’s behind it
seven was founded in 2026 by Scot Humphreys, based in Bali, Indonesia. He builds businesses in the fitness industry — he also founded a fitness supplement company — and his background is business development: distribution, acquisition, unit economics.
He is not a certified trainer, and seven is not trying to pretend otherwise. The coaching expertise on this platform belongs to the coaches. What seven brings is the part of the job that coaching software has never touched: getting clients through the door, and an economic model that doesn’t punish you for growing.
Where we actually are
seven is early. As of July 2026 there are 3 coaches on the platform and 6 members, and the apps are live on the App Store for iPhone as of July 2026, with Android still in testing. We are not going to dress that up as something bigger.
So be clear-eyed about the trade. If you need an established member base handing you clients on day one, seven is not that yet — bring the clients you already coach, and use it because it costs you nothing and takes nothing. What you get for being early is a platform that grows around the coaches who were on it first.
One point of confusion
seven (this platform, at sevenportal.app) is unrelated to Seven, the 7-minute-workout app at seven.app. Same word, different company. If you’re looking for the seven-minute workout, you’re in the wrong place — and we’d rather tell you now than waste your time.