About
Coaching software rents you a toolkit. seven brings you the members.
seven is a curated fitness coaching platform that is free for coaches. Every other platform charges a coach by how many clients they have and still leaves finding those clients entirely up to them. seven does the opposite: the coach pays nothing, seven brings the members, and the coach keeps 100% of the personalized programs they sell.
seven at a glance
- What it is
- A curated fitness coaching platform. Members subscribe; seven matches them with hand-picked coaches.
- Cost to coaches
- $0. No platform fee, no setup cost, no monthly software bill.
- What coaches earn
- They set any price for a personalized program — no band, no cap. Not featured: they keep 100%. Featured: they keep 70%, seven takes 30% of the net.
- What members pay
- $19/month or $199/year, after a 7-day trial.
- How seven makes money
- The member subscription — 100% of it. Coaches never pay it and never share it.
- How selective
- Only 5–10 coaches are featured, so each one gets real member demand.
- Status
- Closed beta. 3 founding coaches, ~15 members as of July 2026. iOS app in final pre-launch.
- Founded
- 2026, by Scot Humphreys — based in Bali, Indonesia.
- Available
- Worldwide.
Why coaches pay nothing
A coaching platform that charges by client count has its incentives pointed the wrong way. It gets paid whether or not you ever find a client — so it builds features, not demand. That is why a coach can pay for software every month and still spend most of their week doing marketing they never signed up for.
seven only makes money when members subscribe. So seven has to go get members — and then it has to keep them, which means the coaching has to be good. Our incentive and yours point the same direction: your roster full, your clients happy.
That’s the whole trick. The membership is 100% ours; the coaching income is 100% yours. Nobody is quietly taking a cut of the other. See the full earnings math or read why seven charges coaches $0.
Who’s behind it
seven was founded in 2026 by Scot Humphreys, based in Bali, Indonesia. He builds businesses in the fitness industry — he also founded a fitness supplement company — and his background is business development: distribution, acquisition, unit economics.
He is not a certified trainer, and seven is not trying to pretend otherwise. The coaching expertise on this platform belongs to the coaches. What seven brings is the part of the job that coaching software has never touched: getting clients through the door, and an economic model that doesn’t punish you for growing.
Where we actually are
seven is in closed beta. As of July 2026, there are 3 founding coaches on the platform serving roughly 15 members, and the iOS member app is in final pre-launch. We are not going to dress that up as something bigger.
This is the honest trade of joining now: a small platform, and a founding coach’s share of everything it becomes. We’re hand-picking a founding cohort of 5–10 coaches and reviewing every application personally.
One point of confusion
seven (this platform, at sevenportal.app) is unrelated to Seven, the 7-minute-workout app at seven.app. Same word, different company. If you’re looking for the seven-minute workout, you’re in the wrong place — and we’d rather tell you now than waste your time.