Compare / TrueCoach
A free TrueCoach alternative
seven is free for coaches at any roster size, with no client bands to climb. TrueCoach has no free tier: it starts at $26.34/month for 5 clients and reaches $136.99/month at 50. It is excellent software — you just have to fill it yourself.
| Platform | Cheapest way in | Free tier | With a real roster | Branded app |
|---|---|---|---|---|
| seven | $0 — always | Unlimited clients, free | Still $0members pay the subscription, not you | Native coach + member appno add-on |
| TrueCoach | $26.34/mo (5 clients) | None — 14-day trial, no card | $57.99/mo (20 clients) · $136.99/mo (50 clients) | Included from the $57.99/mo Standard plan |
Pricing as of , taken from each platform’s own pricing page (linked above) and quoted at month-to-month rates. Prices change — click through and check us. Plans are priced by client count, so the figures shown at scale depend on your roster size.
TrueCoach’s pricing is honest. It’s also a wall.
Credit where it’s due: TrueCoach doesn’t nickel-and-dime. There is no meaningful add-on stack, and the custom-branded app is includedfrom the $57.99/month plan rather than sold separately — cleaner than most of the category, and better than Trainerize’s $169 one-time fee if you want branding.
But there is no free tier. A new coach with two clients pays $26.34/month for a 5-client plan on day one — before earning anything. And the ladder is steep: 5 clients is $26.34, 20 is $57.99, 50 is $136.99. You pay more at every rung you climb, and TrueCoach climbs it with you without ever having helped you climb.
seven charges the member, not the coach
The difference isn’t a discount — it’s a different business. TrueCoach sells software to coaches. seven sells memberships to people who want a real coach, and gives the coaches the platform for free.
- —$0 for coaches — at 2 clients or 200. No plan, no client bands, no branded-app fee.
- —No client bands to graduate into. TrueCoach steps from $26.34 to $57.99 to $136.99 as your roster grows. seven stays $0.
- —Keep 100% of your coaching fee.You set the price, you’re paid directly by the client, and seven takes no commission.
- —Native coach and member apps, messaging, nutrition and check-ins — included, not tiered.
Members pay $19.99/month or $199.99/year. That is 100% seven’s and funds the app and the support. You never pay it and never share it. See the earnings math.
When TrueCoach is the better choice
The cleanest, fastest programming workflow in the category, and a custom-branded app included rather than sold as an add-on. If you are a strength coach writing a lot of programs, it is a joy to use.
seven is also young. If you need a mature product with a decade of edge cases already solved, rather than a platform still finding its feet, TrueCoach will serve you better, and we’d rather say so.
The catch, plainly
seven is early, and that is the trade. As of July 2026 there are 3 coaches and 6 members, and the apps are live on iPhone. seven will not hand you a roster — bring the clients you already coach.
TrueCoach is a mature product used by thousands of coaches, with the best programming workflow in the category. That is a real difference and you should weigh it — here’s exactly where we are.
Questions
No. TrueCoach offers a 14-day free trial with no card required, but there is no free tier — the cheapest plan is $26.34/month for 5 clients. seven is free for coaches at any roster size.